Mission

Lead the planning, orchestration, and execution of integrated multi-channel marketing campaigns and lifecycle programs that drive pipeline - translating strategic priorities into clear, executable plans in a hybrid PLG and sales-led environment.

Role Overview

As Integrated Marketing Manager for ABM and PLG, you will own full-funnel, multi-channel campaign planning and execution across both account-based and product-led growth motions. You'll design and scale ABM and PLG programs from the ground up, working closely with Sales, Product Marketing, and Ops, while partnering with the NA-based Integrated Marketer to build globally scalable frameworks.

Responsibilities

• Lead full-funnel, multi-channel campaign planning and execution from prioritization and timelines to delivery and optimization

• Design and implement targeted ABM, PLG, and vertical marketing strategies that engage priority accounts and drive pipeline growth

• Partner with Sales to identify and tier accounts, define segments, support enablement, and ensure smooth lead and account handoffs

• Act as central coordination point across marketing teams covering paid, email, events, web, and personalized content

• Track engagement, influenced pipeline, and deal velocity to continuously improve ROI and campaign effectiveness

• Collaborate with the NA-based Integrated Marketer to establish repeatable frameworks and scalable processes supporting sustained global expansion

Requirements

• 5-7+ years of experience in B2B marketing, demand generation, or ABM, ideally in SaaS or data-related industries

• Strong understanding of ABM and PLG principles, digital channels, and full-funnel campaign design

• Ability to translate CRM data, voice of customer, win/loss analyses, and market research into compelling campaigns

• Proven experience collaborating with sales leaders and global marketing teams to align around shared revenue goals

• Comfortable moving between strategy and execution with strong attention to detail

• Proficient with Salesforce, HubSpot, and marketing automation tools

• Nice to have: experience with platforms like 6sense or Demandbase

What Success Looks Like

• High engagement from priority accounts driven by targeted ABM and PLG programs

• Consistent pipeline contribution and improved deal velocity from marketing-influenced accounts

• Scalable, repeatable ABM and PLG frameworks adopted across global markets

• Strong alignment between Sales and Marketing with clear, smooth handoffs

• Clear visibility into campaign ROI with data-driven continuous improvement

What we offer

Purpose-driven impact: Shape how leading enterprises engage with data and AI, helping them unlock real value with intuitive, open tools.

A builder’s opportunity: Take ownership of a strategic growth area and create both scalable ABM and PLG frameworks with visible business impact.

International collaboration: Work across regions and functions in a diverse, global team united by curiosity and openness.

Learning: Grow alongside experienced marketers, product experts, and sales leaders in a culture that values knowledge sharing and experimentation.

Sports: Subsidized gym memberships and sport courses in select locations.

Flexibility: Hybrid or remote options (depending on location) and flexible working hours to support your work-life balance.